Local SEO How-To & Marketing Tips

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Domains and Hosting

Not as straight forward as one might think. Let’s first make sure you understand the difference between Domains and Hosting.

Single Niche Single Location Example

The URL of how people will find you online. Can be in the form of any of the following, being HTTP, HTTPs, WWW or non-WWW.

  • http://domainname.com
  • https://domainname.com
  • http://www.domainname.com
  • https://www.domainname.com

Did you know you receive additional trust points from Google for using https rather than HTTP? The reason is that SSL is a secure connection, which is a verification process to setup and proves who you are. Google wants to serve trusted websites to its users, and this helps your chances.

In regards to www vs. non-www, my preference is to keep it short and sweet, dropping the www. This is done in Google’s Webmaster Tools for which this free training course will not go into. An additional tip is when creating anchor text, don’t ever use the www version if anchoring with your branded URL.

For URL registration, my favorite domain register has always been GoDaddy and can be found at https://www.godaddy.com.

Single Niche, Multiple Location Example

Think of this as a computer where the files reside on your website. When somebody types in your Domain Name, the host is asked to share your files to which your website is now showing on their computer.

Not all hosting companies are the same. You can find hosting for as little as $3.95/mo all the way into the $10k’s. Some are shared hosting, some are managed to host, and some are private servers. So how do you make one of the most important decisions for your online existence so that you don’t experience server/hosting downtime?

I’ll first recommend WPEngine as my go to favorite for anybody running a WordPress website. Users with just a single site will opt their base plan starting at $29 per month, or bump up to the $99 per month plan if you have 4-10 websites. My top likes about WPEngine is that each domain comes with an SSL, daily backups, and you can tie right into CloudFlare for free which is a CND (content delivery network). I usually upgrade to CloudFlare’s Pro Account for an additional $20 per month for additional caching benefits.

Now if you are a cheapskate or don’t care about your site/business as much as I do, try InMotion Hosting, Bluehost or GoDaddy. I’ll use these for websites without value and use them often for private blog networks. A whole other topic reserved outside of this free marketing course.

Note that we care what Google wants, and a slow site is a note desired. Google will not rank you as well if your site has a slow performance in comparison to your competition. WPEngine in combination with CloudFlare was built for speed, performance, and reliability.

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