I’ve spent countless hours with friends and business owners who have witnessed me build several multi-million dollar companies. They often take me to lunch, pick my brain and want me to dive deep into helping them grow their companies.
One buddy of mine convinced me to partner up, so I sold my software and marketing company, jumped in with both feet into his home service business (plumbing), which had four employees at the time, and just over a year later we grew the company to 27 full-time staff. When I left to return to the digital marketing world, revenue was on track to the tune of $3.6 million in 2017 and the company was working on brand licensing agreements, adding HVAC, electrical, roofing, landscaping and other home service trades to their line-up.
The #1 factor for such growth was local Search Engine Optimization where the goal is to rank websites/pages organically on Page-1 of Google, Yahoo and Bing, rankings within the local maps snack pack, along with strategically placed Search Engine Marketing, also known as PPC (Pay-Per-Click) advertising. Of course neither would have been possible without first establishing a strong brand around a carefully crafted web site designed specifically for Google for SEO rankings.
There is an art to ranking on Google, and many business owners become frustrated with not understanding the how or why. What’s worse is when they hire out for SEO services, they usually don’t get a return on their investment, frankly because most SEO companies have no idea what they are doing, and worse, finding that those they hired used old black hat SEO tactics, spammed their site with irrelevant backlinks and their site is now penalized by Google.
If you are serious about tackling your own SEO campaign, marketing, and web development, you’ll know more than 90% of others after you complete the steps I’ve laid out in this how-to guide. Of course, if you need help at any point, we’re kinda in the business of helping companies like yours with the push needed to get you to the top of Google and other marketing campaigns if your business qualifies. Stop by “Do Business with Us” to see if we’re a proper match.