Brand Architecture Service

The real purpose of brand architecture may not be evident at first to many expert services management teams. That’s because it influences so many fields of your growth strategy.

The phrase “brand architecture strategy” is just industry-speak for something that most of us, as consumers, practice every day: how a company’s logos & brands work collectively, and how customers will experience and interact with the brands.

Brand architecture is essentially a diagram. It refers to the composition of brands within an organization. Think of it as a hierarchy, a way of examining the relationship between brands and sub-brands. The brand architecture presents structural clarity and helps both employees and clients fully appreciate the most significant components of your brand and how they interrelate.

The purpose of brand architecture is to build hierarchical associations within a company’s formation and its product collection. A strategically conceived and rigorously stationed brand architecture is key to helping business goals, maximizing productivity and optimizing performance.

Brand architecture is about maintaining change. It has both internal and external associations. From the outside, it can assist people to make sense of a multidimensional composition and differentiate a business’ essential services. Brand architecture has value as a marketing strategy engine.

Expand your market share.

Aligning your business strategies with the correct brand architecture approach is crucial to the success of your organization.

There is not a one-size-fits-all equation for brand architecture.

Brand architecture leverages and clarifies brand assets.

Increasingly complex brand portfolios and different audiences will even need some brands to foster compound or hybrid models to sustain relevance. Brand architecture modeling produces planning situations and tests each with specific criteria against the business strategy.

It assesses how many types of brands a company should possess with how those brands should be organized. With these variables in mind, we evaluate every possible option and construct the proper solution that each business situation requires. Correctly assessing and choosing the correct model is key to establishing long-term brand stability and focus.

Brand architecture establishes the optimal interrelationships of brands within a single company, the role of each brand in the business portfolio, and the linkages among brands.

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